For B2B Services
We repackage your service as a high-ticket offer and build a front-end funnel and backend nurture system that closes B2B buyers. Your ad spend pays for itself upfront.
You're pouring money into ads but barely breaking even. No matter what you change or tweak in your ads or funnel, your cost-per-call is $400, $500, or even more.
You don't know what the bottleneck is so you keep changing everything up and trying random crap, hoping something moves the needle. Changing creatives, different campaign structures, different targeting, or different channels entirely.
You're getting poor people, unqualified people, or leads that "don't know how they booked the call" on your calendar. You haven't spoken to a single qualified lead with intent.
You're getting a good amount of meetings booked, but a ton of them either ghost you, don't show up, or are unresponsive. Or when they do show up they're cold as ice and have ZERO intent to buy.
Whether you're still getting most of your clients through referrals, organic content, or just people who already know about you before they get on the call... You're simply not converting cold traffic at high rates. So you can't scale.
We start by extracting the raw buying language directly from your customers:
This gives us a crystal clear messaging brief that makes your offer impossible to ignore.
We show your market that we understand them.
This is so that we can recover the ad spend on the front end and make you profitable within 3 weeks.
We build the entire system for you:
By the time a lead books, they've already watched your educational video, qualified themselves, and are ready to talk specifics, not "learn more."
This is so that we can ensure the people who get on calls with your sales team are actually qualified, and know exactly what it is you are selling. This improves your show rate and close rate.
Once live, we optimize fast:
You don't wait months for the data to tell you what's working, we find winning angles quickly and scale them fast and get your cost-per-call lower.
Ads → Lead Form → Cold Dialing & Followup
Ads → Education → Qualification → More Education & Nurture → Call
We do a deep dive of your current offer, funnel, and ads, identifying the top 2 constraints we can immediately fix
Once we know the bottlenecks, we get to work in building everything out, offer, messaging, funnel, creative, ads, nurture sequence. All done-for-you
After launching, we conduct intense 72 hour iteration cycles, finding and fixing constraints so that you can scale spend with ease
We build the full front-end ad funnel as well as the backend nurture system that turns cold traffic into qualified meetings.
This includes:
Most agencies focus on the front end:
Ads → Lead form → Basic follow-up.
We build the full system necessary for B2B services to build trust and educate prospects so they buy your high-ticket offer.
Offer → Copy → Ads → VSL → Landing Page → Nurture Sequences → Backend Alignment.
That means the prospect sees the ad, lands on a page built for cold traffic, watches a 7 to 12 minute Educational Video, fills out a qualification form, sees objection-handling videos, receives emails, sees retargeting content, and then shows up with more context.
Paid ads usually fail for B2B when the funnel tries to get cold prospects to book before they trust your brand and understand the offer.
The fix is not just better targeting. The fix is the system around the ad:
We don't build the funnel until we understand your buyer, your offer, your proof, and what separates a good lead from a bad one.
The first few days of onboarding are focused on understanding your business, buyer, and market:
We use the best data available. Recorded calls help, but we can still build the first version from onboarding, client feedback, case studies, sales team input, and market research.
If recordings are limited, we use:
Qualified means the prospect fits the criteria we agreed on before launch and has enough context to take a serious meeting.
Before a prospect can book a call, they are first exposed to the educational video and landing page copy which are designed to qualify, and then they have to fill out a form that is based on your company's requirements for a qualified lead.
The core 90-day program is $15,000 for the build and optimization, plus $5,000 per month in recommended ad spend.
| Timing | What Happens |
|---|---|
| Days 1 to 3 | Onboarding, strategy, research, case study review, sales call review, ICP research, and a 45 to 60 minute strategy call. |
| Days 3 to 5 | Copywriting for offer positioning, Educational Video script, objection-handling scripts, email sequences, and landing page copy. |
| Day 6 | We send ad scripts and start building the landing page and integrations. You record the explainer video and ad footage. |
| Days 6 to 10 | We edit the raw footage and finish the initial draft of all assets. |
| Days 10 to 14 | Final revisions, QA, tracking checks, and launch prep. |
| Day 14 | Ads go live. |
Most clients start seeing measurable shifts within the first 30 days.
That means:
This happens even while the full system is still being installed. Because we front-load bottleneck audits, rapid creative testing, pixel conditioning, and early trust-building content, momentum compounds immediately, long before slower B2B optimization cycles would typically deliver any ROI.
The Educational Video is a 7 to 12 minute video on the landing page that acts as a 24/7 sales rep. It's like the one on the top of this page.
It should:
The nurture sequence includes:
This matters because the 48 to 72 hours after booking are risky. Prospects can forget, research competitors, lose urgency, or show up less prepared.
The nurture sequence keeps prospects engaged between booking and the call so they show up warmer, more informed, and more ready to talk.
Ongoing Optimization means we keep improving the funnel after launch.
Every 1 to 2 weeks, we:
Most of the time is needed in the first 14 days.
You own the entire system and assets.
You can:
If you want to manage things yourself, we can provide SOPs on maintenance, especially creative refreshes, campaign optimization, content updates, and tracking checks.
That's fair. Most agencies say they are different.
The better question is what they actually built.
If they only ran ads and sent leads to a form, that is not the same system.
Meta is just the traffic source (over 3 billion active users by the way). The real work is turning that traffic into informed, qualified meetings.
Our system gives them context first:
While our system doesn't replace your regular sales process, it prepares the buyer before the sales process starts.
That helps because:
The system launches much sooner than 90 days.
The timeline is:
The sprint is 90 days, but the launch happens around Day 14 and the first qualified meetings are expected in weeks 3 to 4.
You own everything.
That includes:
We build your acquisition machine to be fully portable. If you choose to internalize it later, your team takes over a complete system.
Book an audit call where we'll go over your current funnel, improvements that can be made, and what implementing our system would look like for your B2B service