For B2B Services
We create a front-end ad funnel and a back-end selling system that qualifies and warms prospects up before they show up to the call. Then we run and optimize the system for 90 days. All for a one-time fee.
You're pouring money into ads but barely breaking even. No matter what you change or tweak in your ads or funnel, your cost-per-call is $400, $500, or even more.
You don't know what the bottleneck is so you keep changing everything up and trying random crap, hoping something moves the needle. Changing creatives, different campaign structures, different targeting, or different channels entirely.
You're getting poor people, unqualified people, or leads that "don't know how they booked the call" on your calendar. You haven't spoken to a single qualified lead with intent.
You're getting a good amount of meetings booked, but a ton of them either ghost you, don't show up, or are unresponsive. Or when they do show up they're cold as ice and have ZERO intent to buy.
Whether you're still getting most of your clients through referrals, organic content, or just people who already know about you before they get on the call... You're simply not converting cold traffic at high rates. So you can't scale.
99% of B2B companies cannot articulate their offer or what they do in a compelling way to cold traffic.
We help you build a "cold traffic" offer that is attractive to strangers who have no idea who you are.
This is not a "risk reversal" or some huge guarantee. It's simply something that is unique and stops the scroll for a stranger.
You don't have to change what you do as a service, or hire any new departments. We simply help you repackage your offer so that it works on paid ads.
We start by extracting the raw buying language directly from your customers:
This gives us a crystal clear messaging brief that makes your offer impossible to ignore.
We show your market that we understand them.
This is so that we can recover the ad spend on the front end and make you profitable within 3 weeks.
We build the entire system for you:
By the time a lead books, they've already watched your educational video, qualified themselves, and are ready to talk specifics, not "learn more."
This is so that we can ensure the people who get on calls with your sales team are actually qualified, and know exactly what it is you are selling. This improves your show rate and close rate.
Once live, we optimize fast:
You don't wait months for the data to tell you what's working, we find winning angles quickly and scale them fast and get your cost-per-call lower.
Ads → Lead Form → Cold Dialing & Followup
Ads → Education → Qualification → More Education & Nurture → Call
We do a deep dive of your current offer, funnel, and ads, identifying the top 2 constraints we can immediately fix
Once we know the bottlenecks, we get to work in building everything out, offer, messaging, funnel, creative, ads, nurture sequence. All done-for-you
After launching, we conduct intense 72 hour iteration cycles, finding and fixing constraints so that you can scale spend with ease
We build the full front-end ad funnel as well as the backend selling system that turns cold traffic into qualified meetings.
This includes:
Most agencies focus on the front end: Ads, a lead form, and basic follow-up.
We build the full system that B2B services need to educate cold prospects and build trust before they ever get on a call with your team.
That means the prospect sees the ad, lands on a page built for cold traffic, watches a 7 to 12 minute Educational Video, fills out a qualification form, sees objection-handling videos, receives educational emails, and gets retargeted with content.
By the time they book, they have real context on what you do and why it matters to them.
Here's a simple gut-check:
If they just ran ads and sent leads to a form, that is a completely different system from what we build.
If you've been through multiple agencies, hired fractional sales people, built internal outbound teams, purchased every tool on the market, and still have nothing to show for it, the problem is almost never "marketing doesn't work for us."
The problem is that none of those efforts built a system that educates and qualifies a stranger before they get on a call with your team.
Here's what usually happens: agencies run ads to a lead form or your homepage, send those leads to your sales team, and expect your closers to convert someone who has zero context, zero trust, and zero understanding of what you do.
That doesn't work for a high-ticket B2B service.
Or they send thousands of cold emails and LinkedIn messages to people who have never heard of you and expect volume to fix the problem. That doesn't work either.
What we build is different structurally.
By the time someone books a call through our system, they've watched a 7 to 12 minute video explaining your offer, filled out a qualification form, seen objection-handling videos, received educational emails, and been retargeted with content.
They're not cold, they're not confused, and they're not on the call to "learn more."
That's the gap every previous engagement has been missing.
And if for some reason our system still doesn't produce results, the guarantee covers you. 3x ROAS within 90 days or we keep working for another 60 days free of charge, and if that doesn't work, you get a full refund.
This is the most common question we get, and it comes down to two things: how Meta's algorithm actually works in 2026, and how we use ad creative to control who sees your ads.
Meta's current AI system captures millions of data points per user across Facebook, Instagram, WhatsApp, and outside online activity linked to their accounts. Each user has roughly 80,000 data points specific to them.
This isn't just "buying behavior." It includes content they engage with, accounts they follow, topics they spend time on, and interests tied to their industry, their role, and the problems they deal with at work.
So even if your ICP has never bought something similar from a Meta ad before, they're almost certainly engaging with content relevant to your industry, following people in your space, or spending time on topics connected to the pain points and outcomes you address.
On top of that, after Meta's Andromeda update, the algorithm now uses the actual messaging inside your ad creative to determine who should see it, not manual targeting parameters.
That means when we write an ad that describes a specific situation your ideal buyer is dealing with, Meta's AI matches that language to users whose behavior and interests align with it.
This is why we produce 50 to 60 individually scripted ads per month, each one targeting a specific person or situation within your ICP. The specificity of the messaging is what tells Meta exactly who to find.
It's also why we iterate every 72 hours. We're feeding Meta data as fast as possible so it learns who your buyers are and finds more of them.
We also set up Meta's tracking pixel to fire only when someone qualifies themselves through the application and books a call. So Meta optimizes around qualified, booked prospects, not clicks or impressions.
Over time, Meta learns what a marketing-qualified lead looks like AND what a sales-qualified lead looks like, which sharpens targeting even further.
Because the same people are on both platforms, and Meta is significantly cheaper to reach them on.
Statistics consistently show that even senior executives, Gen X decision makers, and Boomers who don't post on social media still have personal Facebook or Instagram accounts they use to scroll during downtime.
Facebook's largest and fastest-growing demographic is users over 45. They may not post, comment, or engage publicly, but they still open the app for 10 to 20 minutes at night or on weekends. That's all we need.
LinkedIn is generally 4x to 10x more expensive than Meta depending on the metric.
Cost per click on LinkedIn runs $5 to $12+ compared to roughly $0.60 to $2 on Meta for the same quality B2B user. Cost per impression is 4x to 5x higher: $35 to $60+ per thousand on LinkedIn versus $8 to $15 on Meta. And cost per lead runs 3x to 4x higher: $50 to $200+ on LinkedIn versus $15 to $50 on Meta.
That cost difference matters because our system depends on high-volume creative testing. We need to run 50 to 60 ads and iterate every 72 hours to find winning angles fast. On LinkedIn's cost structure, that testing budget would burn through in days.
The reason Meta works despite your ICP not being in "business mode" is the accuracy of the messaging. We're not relying on them actively looking for a solution. We're reaching them while they're passively scrolling, and interrupting them with an ad that describes their exact situation so specifically that they stop and pay attention.
Think about it: if you were dealing with a frustrating problem in your business and a video popped up in your feed that described your exact pain point, situation, or desired outcome, would you keep scrolling? Most people wouldn't. That's exactly what our ads are designed to do.
Being in "buying mode" is irrelevant when the messaging is accurate enough.
That's why we create 50 to 60 ads per month, each one targeting a specific person or situation. And it's why we iterate and test every 72 hours rather than running the same batch of ads for months.
Meta's data on user interests, behaviors, and engagement patterns is just as detailed for older users as it is for younger ones. And because our ads are scripted around real pain points rather than generic targeting by job title or geography, the algorithm has a clear signal to match the ad to the right person regardless of their age or how often they use the platform.
If you're already able to reach these same people on LinkedIn, the odds are very high that they also have a personal Facebook or Instagram account. We're just reaching them at a fraction of the cost, with messaging built to cut through.
Niche is actually an advantage with the way Meta's algorithm works today.
The more specific your service, the more specific the messaging we can write. And the more specific the messaging, the better Meta's AI is at finding the right person.
Vague, generic ads for broad audiences are what fail. Ads that describe a very specific pain point for a very specific buyer are what perform.
We're not trying to reach everyone.
We're trying to reach in-market buyers who are dealing with the exact situation your service solves, and we're writing 50 to 60 ads that each describe a different version of that situation. The algorithm does the rest.
If your service is niche enough that you can clearly describe who you help and what problem you solve, then paid ads can work. The challenge is usually not the market size. It's the messaging.
NOTE: If your TAM is genuinely tiny, we'll tell you upfront on the call. We're not going to guarantee results for an offer that can't be scaled.
If your competitors aren't running ads, that's actually a significant advantage.
It means your ICP isn't seeing competing messages in their feed, which means your cost per impression is lower and your ads stand out more.
The reason we can make it work, regardless of whether your competitors have tried it, is our testing protocol.
When we launch your ads for the first time, we're launching 20 ads with diverse messaging so we can catch signal on which angles attract the most qualified leads.
As soon as we find what works, we immediately iterate, producing 50 to 60 new ads per month while most agencies would produce 10 to 20.
And the entire back-end selling system (educational video, qualification filter, nurture sequences, objection-handling page) is there to make sure unqualified people don't make it through, even while we're testing aggressively on the front end.
Our system doesn't replace your sales process or shorten your sales cycle.
What it does is compress the early education phase that normally takes multiple calls into a single experience that happens before the first call.
Right now, your sales team probably spends the first call (sometimes the first two or three calls) explaining what your service is, how it works, why your approach is different, and what kind of results you've gotten for similar companies.
Those are questions that can be answered without taking up a human's time.
With our system, the prospect has already watched a 7 to 12 minute video that covers all of that, read through your landing page, filled out a qualification form, and seen objection-handling content.
By the time they get on the call, they know what you do, roughly what it costs, and whether their situation fits. Your team can spend the conversation on fit, deal structure, and next steps instead of re-explaining the basics.
For companies with long sales cycles and relationship-based selling, this is especially valuable because the first impression is no longer a cold introduction.
It's a conversation with someone who already has context, has self-qualified, and chose to be there.
We don't build the funnel until we understand your ICP, offer, mechanisms, differentiators, and your own definition of a good lead and a bad one.
The first few days of onboarding are focused entirely on understanding your business, buyer, and market:
If your sales data isn't clean or you don't have many recorded calls, we can still build the first version.
Recorded calls are one input, but we also use your onboarding form answers, case studies, client feedback, existing sales notes, objections and questions from your sales team, ideal client descriptions, competitor research, and our own ICP research.
We're not looking for perfect data. We're looking for patterns.
When we launch your ads for the first time, we're launching 20 diverse ads that each speak to a different pain point, person, situation, or desired outcome.
This way we can test what works and what doesn't within a very short time and start creating new angles and iterations based on the immediate feedback.
This means the initial campaign is not permanent, and is meant to be a testing campaign to gather feedback anyway. So initial data doesn't have to be perfect.
Qualified means the prospect fits the criteria we agreed on before launch and has enough context to take a serious meeting.
Before a prospect can book a call, they are first exposed to the educational video and landing page copy which are designed to qualify, and then they have to fill out a form that is based on your company's requirements for a qualified lead.
We also use Meta's tracking system to send data back on leads who filled out the qualification form correctly, as well as set up tracking in your CRM so that your team can tag sales-qualified leads, which automatically sends that data back to Meta.
Over time, Meta learns what both marketing-qualified and sales-qualified leads look like, which sharpens targeting even further.
The core 90-day program is $15,000 for the build and optimization, plus $5,000 per month in recommended ad spend.
The 3x ROAS is measured against your total ad spend during the 90 day engagement.
It means that for every dollar you spend on Meta ads, the system generates at least three dollars in revenue from closed deals that originated from the funnel.
We track this through your CRM. Every lead that enters the system is tagged to the ad that generated it, tracked through the qualification form, booking, and meeting.
Then your team updates the deal status when it closes. We set all of this up during the technical build so tracking is clean from day one.
If you don't see at least one campaign producing a 3x return on your ad spend within 90 days, we continue working for another 60 days at no additional cost.
If that still doesn't produce results, you get a full refund on our fee.
The primary KPIs we optimize for during the actual engagement are the quantity of qualified leads booked into your sales team's calendars and the quality of those leads.
On the strategy call, we walk through the exact projections tailored to your offer, deal size, and close rate, so you know what breakeven and profitability look like before a dollar gets spent.
Most of the time is needed in the first 14 days.
| Timing | What Happens |
|---|---|
| Days 1 to 3 | Onboarding, strategy, research, case study review, sales call review, ICP research, and a 45 to 60 minute strategy call. |
| Days 3 to 5 | Copywriting for offer positioning, Educational Video script, objection-handling scripts, email sequences, and landing page copy. |
| Day 6 | We send ad scripts and start building the landing page and integrations. You record the explainer video and ad footage. |
| Days 6 to 10 | We edit the raw footage and finish the initial draft of all assets. |
| Days 10 to 14 | Final revisions, QA, tracking checks, and launch prep. |
| Day 14 | Ads go live. |
Most clients start seeing the first qualified meetings around weeks 3 to 4, once the first campaign has enough data for us to identify winning angles and for Meta to condition the pixel.
By weeks 5 to 6, lead flow typically stabilizes.
By weeks 8 to 9, the goal is to have at least 4 profitable campaigns generating low-cost, high-quality leads reliably.
The system launches much sooner than 90 days.
The timeline is:
The sprint is 90 days, but the launch happens around Day 14 and the first qualified meetings are expected in weeks 3 to 4.
Paid ads usually fail for B2B for two reasons: the funnel tries to get cold prospects to book before they trust you or understand the offer, and the ads themselves aren't built for how Meta works today.
Most agencies that ran Meta ads in the past were using manual targeting: job title, geography, interest categories.
After Meta's Andromeda update, the algorithm uses the messaging inside the ad itself to find the right audience. If the copy was generic, Meta had no signal to work with and the targeting failed.
That's why we write 50 to 60 individually scripted ads per month, each calling out a specific person or situation. That gives the algorithm a clear signal to match your ad to the right buyer.
And even when the ads do reach the right person, if the funnel just sends them straight to a lead form with no education, no qualification, and no follow-up, you end up with a calendar full of people who don't know what your service is or why they booked.
That's the second problem we solve: the system around the ad qualifies and educates at every stage so the leads that make it through are informed and ready to have a real conversation.
You own the entire system and every asset we build.
That includes:
After the 90 days, you can run it internally, continue working with MarginMaxxing, or hire another operator to manage it.
If you want to take it in-house, we provide SOPs covering creative refreshes, campaign optimization, content updates, and tracking checks.
We build your acquisition system to be fully portable. If you choose to internalize it later, your team takes over a complete, documented system.
You don't need to be a polished speaker or have any production experience. We script every word of every video: the Educational Video, the ad creatives, and the objection-handling videos. You're reading from a script, not improvising.
The recording session takes about 1 to 2 hours total, and we give you specific instructions on setup, framing, and delivery. After that, our team handles all the editing, graphics, and post-production.
The ads that perform best on Meta aren't the ones that look like a TV commercial.
They're the ones that feel like a real person talking directly to the viewer about a real problem.
A founder on camera speaking about a specific pain point or situation they understand will outperform a polished brand video every time.
That's what the algorithm rewards and what your ICP responds to.
You also don't have to be the one on camera. This can be delegated to anyone on your team who is comfortable and credible.
We run on Meta (Facebook and Instagram) because it's the best platform for the way our system works.
Meta gives us three things no other platform does at this level:
LinkedIn ads are significantly more expensive per impression and don't offer the same creative testing flexibility.
Google ads work for people who are already searching for your service, but most of your best prospects aren't actively searching yet.
Meta lets us reach people before they start looking, with messaging that makes them realize they need what you offer.
That said, if you're already running LinkedIn or Google campaigns that are generating results, we don't ask you to stop.
Our system adds a new acquisition channel on top of whatever is already working.
Book an audit call where we'll go over your current funnel, improvements that can be made, and what implementing our system would look like for your B2B service